A Heady Logo

Innovative, Distinctive, Engaging.

These three words define a web design company’s philosophy. The challenge, how to design a company logo that embraces these three words.

Innovative: adj – Characterized by the creation of new ideas or things.

Distinctive: adj –  Having or giving an uncommon and appealing quality.

Engaging: adj – Tending to draw the attention, or by means of which, one part is alternately brought into gear or out of gear with another part, as occasion may require.

Here is a basic branding style guide based on the concepts behind those words.